About · the studio · the work

One studio.
A track record that speaks for itself.

Schnalz.net runs on a simple bet: a small, senior team with the right tools beats a big agency in a slide-heavy meeting room. Two practices, one workshop — both run by people who pick up the phone.

The story, briefly

Two decades of campaigns.
Senior people who own the outcome.

Schnalz.net started in Hong Kong as a hands-on practice and grew into a working studio. The thread through every engagement — from a NYSE-listed digital exchange to a self-published German vocab app — is the same. Do the work. Ship it. Learn from the numbers.

  • We run marketing for ambitious brands across FinTech, e-commerce and events.
  • We ship our own iOS & Android apps under the Schnalz Studio label.
  • The agency funds the studio. The studio proves the agency knows what shipping feels like.
Selected work App shelf
Schnalz.net brand mark
Selected milestones

The receipts.

A condensed timeline of the projects that shaped the studio. Full case studies on request.

Blockchain

block.one / EOS

Led marketing for the world's fastest blockchain — the largest ICO in history at the time, $4B raised.

See the case study Events

Hong Kong FinTech Week

Took Asia's premier FinTech gathering from launch to 45,000+ attendees, 1,000+ speakers, 800+ exhibitors.

See the case study Digital asset exchange

Bullish Exchange

Launching member. Led marketing strategy from inception through the historic NYSE listing (NYSE: BLSH), $10B+ raised.

See the case study Luxury e-commerce

Cristel France

Comprehensive digital marketing for the French luxury cookware brand across Asia-Pacific markets.

See the case study E-commerce

Expansys (LSE: EXS)

Customer acquisition for the LSE-listed electronics platform — global, multi-channel growth.

See the case study Schnalz Studio · own apps

The shelf

DB Transport, Vokabel, Lumina Sudoku and Circles — four of our own apps, all live on the App Store.

See all apps
How we operate

Four things we won't
compromise on.

Not a manifesto. Just the rules of engagement.

Honesty

If a channel stops working, we say so.

Even if it shrinks our invoice. Especially if it shrinks our invoice.

Numbers

If we can't measure it, we don't sell it.

Every campaign ships with a KPI. No vanity metrics, no "brand lift" theatre.

Craft

The work has to ship.

Strategy decks are a means, not the deliverable. Campaigns running beats presentations rehearsed.

Partnership

Senior people own your account.

You won't be passed to a junior. The person on your kickoff is the person on your end-of-quarter call.

Certified by Google

Trust, but verify.

Google Partner since 2018, agency ID 2839403546, currently five-star — with certified specialists across every campaign type.

Google Partner

ID 2839403546 · five-star

Search Ads

Certified

Display Ads

Certified

Video Ads

Certified

Shopping

Certified

App Campaigns

Certified

Analytics

GA4 · server-side

Verify it yourself

See the live listing on Google.

View on Google
About the studio

Trust questions,
plainly answered.

No corporate evasions. The contact form reaches the same senior people who wrote this page.

How big is the Schnalz team?
Lean and senior on purpose. A tight, senior core plus a network of trusted specialists — designers, developers, copywriters, video — brought in per project. You always work with the senior people who do the work: no junior account managers, no offshore handoffs, no team rotations.
Who runs Schnalz.net?
Schnalz.net is run out of Hong Kong by senior people with two decades of marketing experience across blockchain (block.one, EOS), digital exchanges (Bullish, NYSE: BLSH), large-scale events (HK FinTech Week, 45,000+ attendees), and luxury e-commerce (Cristel France, Expansys). The same senior hands write the code for the studio's own apps.
How long has Schnalz.net been operating?
Active since 2014 in various forms; the current studio identity launched in 2026 to formalize the dual practice — Agency and Studio. Google Partner certified continuously since 2018 (agency ID 2839403546).
What kind of clients do you work best with?
Founder-led businesses with a clear KPI, a willingness to be measured, and a budget of at least HK$3,000/month in ad spend (Tier 1 Starter — async-only at HK$2,500/month) — or a fixed-scope build. We're a poor fit for committee-driven decisions, brand-only work without a conversion goal, or anyone looking for a "set-and-forget" agency. Honesty saves both sides time.
Let's talk

Want the long version?

Book 20 minutes. The history is interesting — what we'd do for you is more interesting.

Book a call Send a brief