Content Production
Video, copy, design and brand storytelling. Made to publish, not just to please.
What we do, in detail
Work that does something.
One Hong Kong studio for AI/GEO, Google Ads, social, and web & app development — from the AI layer that decides what ChatGPT sees about you, down to the Swift code your users tap. Every service is run end-to-end by senior, hands-on people who care whether it moved a number.
Growth · Marketing
The agency side.
The services we run end-to-end. Pick one or stack them — most clients start with two and add as the campaigns prove out.
Flagship · AI-first
Get cited by the machines.
The next decade of search will be answered by ChatGPT, Claude, Gemini and Perplexity — not just by Google's blue links. We optimize your content, structured data and brand mentions so the language models cite you when someone asks.
- Content engineered to be quoted by language models
- Clean structured data and machine-readable answers
- Brand mentions that build LLM-level authority
AI & Generative Engine Optimization
GEO
AI SEO
LLM optimization
Structured data
Content AI
Paid media
In front of buyers the moment they search.
Reach people the instant they're looking — and stop paying for clicks that don't convert. Search, Display, Shopping and Performance Max, optimized weekly and reported transparently. Google Partner certified, ID 2839403546.
- Search, Display, Shopping & Performance Max
- Optimized weekly, reported in plain language
- You keep your account and your historical data
Google Ads (SEM)
Search
PMax
Shopping
Display
Build · Software
The studio side.
We build the websites and apps that make the marketing convert. Same people, same roof — so what we promise is buildable, and what we build is made to ship.
Build
A site that ranks, loads fast, and converts.
Not a brochure that just sits there — a site that turns visitors into enquiries. Marketing sites, e-commerce and web apps, built on React/Next.js and hand-tuned for Core Web Vitals.
- Marketing sites, e-commerce and web apps
- React/Next.js, hand-tuned for Core Web Vitals
- Engineered for conversion and search from day one
Web Development
Next.js
React
E-commerce
WordPress
Build · Native
Native apps. We eat our own cooking.
Native Swift and Kotlin where it matters, Flutter or React Native where it's faster. We also ship our own apps under the Schnalz Studio label — so when we say something is buildable, we've already built it.
- Native iOS & Android in Swift and Kotlin
- WidgetKit, Live Activities and on-device persistence
- Cross-platform via Flutter or React Native when faster
And four more
The rest of the engine.
The specialist services that round out a full-funnel program — added when the data says it's time.
Insight
Analytics & Strategy
GA4, Looker Studio, conversion tracking and attribution. Data that informs decisions — not dashboards nobody reads.
Story
Local
Local SEO
Google Business profiles, citations and reviews — for when proximity wins the click.
Scale
Programmatic Advertising
Display, native and retargeting across millions of properties at audience scale.
How we work
Four steps.
Four steps.
Then a fifth.
A repeatable rhythm that takes a vague brief and turns it into campaigns running by week four.
01 · Week 1
Discovery & Analysis
We audit your existing marketing, dig into competitors and map the gap. You hear what's working before we suggest anything new.
02 · Week 2
Strategy Development
A focused playbook — channels, budgets, creative themes, KPIs. Built around your goals, not a generic template.
03 · Weeks 3–4
Execution & Optimization
Campaigns go live. We monitor daily, optimize weekly and surface insights as they happen — no quarterly surprises.
04 · Ongoing
Reporting & Scaling
Clear monthly reports in plain language. Scale what's working, kill what isn't, reinvest where it earns.
+1 · Always
We tell you when to stop.
If a channel stops working, we say so. If your budget would be better spent elsewhere — even outside our scope — we say that too. Honest invoices include honest advice.
Service questions
What people usually ask.
Six quick answers about how the work actually runs. If yours isn't here, the contact form reaches a human.
What is Generative Engine Optimization (GEO) and how is it different from SEO?
SEO targets Google's search index — getting blue links to rank. GEO targets language models like ChatGPT, Claude, Gemini and Perplexity — getting them to cite you when answering a user. The tactics overlap (clean structured data, authoritative content, brand mentions) but the outcome is different: a citation in an AI answer, not a position in a SERP. Most clients now want both.
Do you guarantee Google search rankings?
No, and you should be wary of any agency that does. Google's algorithm is a moving target with hundreds of signals. What we can guarantee is the work — competitive technical SEO, structured data, content engineered for E-E-A-T, and quarterly progress against agreed KPIs. That combination consistently moves rankings; we just don't put a number in writing before doing the audit.
Can you take over an existing Google Ads account?
Yes — that's how most engagements start. We get manager-level access (MCC link), audit the existing structure, and propose a 30-day stabilization plan before changing anything aggressive. Your historical data stays intact. No "scorched earth" rebuilds unless you want one.
Native or cross-platform — what's the difference?
Native (Swift for iOS, Kotlin for Android) gives you the fastest performance, deepest OS integration (Live Activities, widgets, Shortcuts) and the best App Store reviews. Cross-platform (Flutter, React Native) gets you to two stores from one codebase — faster and cheaper, but you give up some polish. We default to native for consumer apps and recommend cross-platform for internal tools and MVPs.
Do you build apps for clients, or only your own?
Both. Schnalz Studio ships its own apps (DB Transport, Vokabel, Lumina Sudoku and Circles — all live) which keeps our own development chops sharp, and we build native iOS/Android apps for clients on a project basis. Client apps stay confidential by default; we'll only feature them in our portfolio with explicit permission.
What tech stack do you use for web development?
For new builds: Next.js or Astro on Vercel for marketing sites; Next.js + a typed backend (tRPC, GraphQL) for web apps; Shopify or WooCommerce for e-commerce when the client needs it. We avoid no-code platforms for anything mission-critical — you outgrow them within a year.
Ready when you are
Got a brief? Got a hunch?
Either is enough to start a conversation. We'll tell you within a call whether we're the right fit.
Show up where your audience already is.
Meta, LinkedIn, TikTok and X — content strategy, paid amplification and community ops, run together so the organic and the paid pull in the same direction.