Pricing · in HKD · no surprises

Predictable fees.
No retainer drama.

Your service fee is tied directly to your monthly ad spend, so what you pay scales with what you're doing. No minimums. No fixed contracts. No quarterly "growth" surcharge.

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What would you pay?

Drag to your monthly ad budget. We'll match it to a tier.

Monthly ad spend HK$ 40,000
Your service fee
HK$ 9,000/month
Get a proposal for this tier

No setup fees · No annual contract · Cancel anytime · You keep your ad accounts & data · Campaigns live in 14 days

Full tier ladder

Eight tiers. One rule.

More spend means more management depth. The fee climbs gently because the work does too — and your tier auto-adjusts each month based on actual spend.

Tier 1 · Starter · HK$ 3–10K
HK$ 2,500 /mo
Service fee
  • Async-only — no live calls
  • Monthly written report
  • Email & Slack support
  • Campaign setup & GA4 wired up
Start here
Tier 2 · HK$ 10–25K
HK$ 5,000 /mo
Service fee
  • Everything in Starter
  • Bi-weekly check-in email
  • Weekly performance snapshot
Start here
Tier 3 · Most popular
HK$ 9,000 /mo
HK$ 25–50K monthly spend
  • Everything in Tier 2
  • Monthly 30-min strategy call
  • A/B testing
  • Multi-channel management
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Tier 4 · HK$ 50–80K
HK$ 13,000 /mo
Service fee
  • Everything in Tier 3
  • Creative iteration
  • Weekly strategy summary
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Tier 5 · HK$ 80–120K
HK$ 17,000 /mo
Service fee
  • Landing-page A/B testing
  • Advanced attribution modelling
  • Bi-weekly strategy calls
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Tier 6 · HK$ 120–160K
HK$ 21,000 /mo
Service fee
  • Dedicated dashboard
  • Weekly strategy call
  • Creative team on call
Start here
Tier 7 · HK$ 160–220K
HK$ 25,000 /mo
Service fee
  • Multi-platform ops
  • Custom attribution
  • Monthly executive review deck
Start here
Tier 8 · HK$ 220K+
Custom
Enterprise · talk to us
  • Bespoke scope & SLA
  • Embedded team option
  • Quarterly business reviews
Get a quote
Across every tier

What's always included.

Even the smallest tier ships with the same core craft. The bigger tiers add depth, frequency and headcount — never quality.

Detailed monthly reports

Plain language. The numbers, the context and a clear recommendation — no dashboards you'll never open.

Quick turnaround

Campaigns live within 14 days of brief. We start the moment your accounts are wired in.

Certified specialists

Google-certified ad pros doing the work — senior and hands-on, not generalists handing off to juniors.

Conversion setup

GA4, GTM, pixels and server-side tracking where it's needed — so every click is accounted for.

Growth roadmap

Tied to your business goals, not vanity KPIs. We optimise for revenue, not for the screenshot.

Google Partner perks

Direct rep access, beta features and training — the upside of being a five-star Partner since 2018.

Beyond the tiers

One-off builds?
Fixed scope, fixed price.

The tier ladder is for ongoing campaign management. For everything else, we quote a fixed scope and price upfront — so you know the number before you commit.

  • Web development and native iOS & Android app builds
  • SEO audits, GEO setups and account migrations
  • One page, one proposal — send a brief, get a real number back

Send a brief for a build quote

One-page proposal
Marketing site (Next.js)Fixed
SEO & GEO setupFixed
iOS & Android appFixed
No setup fees Upfront price
FAQ

The short answers.

How is the service fee calculated?
It's based on your total monthly click spend across all advertising platforms (Google Ads, Meta, LinkedIn, etc.). We reconcile it at month-end against your actual spend, and the tier auto-adjusts.
Are there any setup fees?
No. The quoted service fee is all-inclusive. You pay platform spend directly to the platforms; the management fee is what you pay Schnalz.net.
Can I change my plan?
Yes. Your tier auto-adjusts each month based on actual spend. There's no commitment and no annual contract.
Which advertising platforms do you manage?
Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X/Twitter, plus programmatic and native advertising networks.
Can you work with a budget under HK$ 10,000 in monthly ad spend?
Yes — Tier 1 (Starter) is built for exactly this. It runs from HK$ 3,000 monthly ad spend at a HK$ 2,500/month service fee, with async-only support (monthly written report, email/Slack, no live calls). Below HK$ 3,000 monthly spend the math stops working, so we'd point you to Google's Smart Campaigns or Meta Boosts and revisit once you scale past that.
Do you offer one-off project pricing instead of monthly retainers?
Yes — for web development, app builds, SEO audits, GEO setups and account migrations we quote a fixed scope and price upfront. The tiered pricing only applies to ongoing campaign management. Send a brief and you'll get a one-page proposal back.
Ready when you are

Want a custom quote?

If your spend doesn't fit the tiers — or you'd rather discuss a fixed scope — book 20 minutes and we'll put a real number on it.

Book a call Send a brief